Course Overview
This qualification reflects the role of individuals who provide leadership and strategic direction in an organisation’s marketing and communications activities. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of an organisation’s marketing and communication, advertising or public relations functions.
Job Outcomes
Potential career outcomes could include:
- Advertising Account Planning Manager
- Marketing Manager
- Marketing Strategist
- Marketing Director
Recognition
Study Method
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Locations
- New South Wales
- Byron Bay
- Sydney
- Northern Territory
- Darwin
- Queensland
- Gold Coast
- Victoria
- Melbourne
Duration Study Load
- Six terms — each term includes six weeks of study plus two weeks of holidays.
Delivery
- Study the Advanced Diploma of Marketing and Communication full time at Business College at IH, either at one of our campuses around Australia, including centrally located in Sydney CBD, or online.
- Our online study mode is taught through live lessons with your trainer over video call.
Entry Requirements
Domestic Students must:
1. Be a minimum of 18 years of age
2. Minimum of Year 12 (Higher School Certificate) or equivalent; and
3. Hold BSB52415 Diploma of Marketing and Communications, or
Hold the following units (or equivalent competencies):
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy; and
- BSBPMG430 Undertake project work; or
- Have 4 years of equivalent work experience
4. Access to a laptop or tablet for home and classroom use
VSL Students
1. Be a minimum of 18 years of age
2. Year 12 (Higher School Certificate) or equivalent; or
3. Certificate IV from any training package; or
4. Complete LLN test to ACSF Level 3 under supervision at IHBC campus; and
5. Hold BSB52415 Diploma of Marketing and Communications, or
6. Access to a laptop or tablet for home and classroom use
International Students must:
1. Be a minimum of 18 years of age
2. Minimum of Year 12 (Higher School Certificate) or equivalent; and
3. Hold BSB42415 Diploma of Marketing and Communications, or
Hold the following units (or equivalent competencies):
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy; and
- BSBPMG430 Undertake project work; or
- Have 4 years of equivalent work experience
4. Have an IELTS or equal score of 5.5 with no less than 5.0 in any band and
5. Access to a laptop or tablet for home and classroom use
Note: Equivalent Year 12 for International Students is educational equivalent in home country or International Baccalaureate.
Subjects
About Business College at ih
Business College at ih (IH Sydney Training Services) commenced in 1988, offering high-quality English language courses.
In 2016, we shifted our attention to the VET sector, which saw us open our new division in 2017, which saw us commence delivery of Certificate III/ Diploma and Advanced Diploma courses in Business, Leadership and Management, Project Management, Marketing and Communications and Social Media Marketing alongside our World-renowned English language courses.
Over the next few years, we have expanded our operations to a second Sydney Campus at Bondi and additional campuses in Darwin, Melbourne, Gold Coast and Byron Bay.
We have planned our training and assessment services to deliver Vocational and Education Training VET courses to prepare future professionals for a fast-moving world. We are committed to providing quality training and internationally recognised qualifications, which gives our graduates a true advantage when seeking employment opportunities worldwide.
Business College at ih is a Registered Training Organisation (RTO #91109)
