Course overview
The Diploma of Marketing is particularly appropriate for those with some existing experience working in a management role, or those who aspire to in the near future. Participants learn to identify and evaluate marketing opportunities, manage the marketing mix, conduct marketing research, manage direct marketing initiatives, plan e-marketing communications and much more.
Job outcomes
- Marketing manager
- Marketing team leader
- Product manager
- Public relations manager
Recognition
Study method
- Online
- Blended
- In-class
Entry requirements
All core units in BSB42415 Certificate IV in Marketing & Communication or equivalent competencies:
- BSBCRT401 Articulate, present and debate ideas
- BSBMKG417 Apply marketing communication across a convergent industry
- BSBMKG418 Develop and apply knowledge of marketing communication industry
- BSBCMM401 Make a presentation
- BSBMGT407 Apply digital solutions to work processes
Students will be required to have regular access to a computer and internet access to complete this course.
Course features
All students will be provided with a relevant textbook: Rix, Peter. (2013) Marketing: A Practical Approach,7th Edition McGraw Hill
- Access to fully customised online learning platform, MyUpskilled
- Access to the Student Support Services (Helpdesk) where students can receive support and assistance in the use of the LMS as well as any administration enquiries
- Regular contact with their trainer via email, telephone and/or LMS communication tools, including Trainer/Student Messaging System
- Webinars – both live and recorded sessions
- Unlimited access to world leading video training provider Lynda.com
- Access to Upskilled’s Student Rewards Program
Recognition of prior learning
RPL is available for each Unit of Competency based on relevant workplace experience, formal training, or other expertise. To apply for RPL, please submit documentation in portfolio form for evaluation by an Upskilled assessor.
Subjects
- BSBMKG507 Interpret market trends and developments
- BSBPMG522 Undertake project work
- BSBMKG523 Design and develop an integrated marketing communication plan
- BSBMKG508 Plan direct marketing activities
- BSBMKG502 Establish and adjust the marketing mix
- BSBMKG527 Plan social media engagement
- BSBADV507 Develop a media plan
- BSBMKG509 Implement and monitor direct marketing activities
- BSBMKG506 Plan market research
- BSBMKG501 Identify and evaluate marketing opportunities
- BSBMKG510 Plan e-marketing communications
- BSBMKG514 Implement and monitor marketing activities
*Upskilled may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements
About Upskilled
Upskilled is Australia's pre-eminent provider of qualifications at certificate and diploma level. We specialise in the online delivery of nationally accredited courses in key industries, ensuring that every learning experience is an investment in career opportunity. Upskilled is proud to be synonymous with outcomes that skill the economy, support the community, and reward our graduates on both a personal and professional level.
Our approach
At the heart of Upskilled is a commitment to exploring the training opportunities made possible by the digital age. As the internet revolutionises the educational playing field, the rules of student engagement must evolve just as quickly.
Upskilled understands that instant access does not equate to instant knowledge. We understand that a new kind of student requires a new style of learning.
At its heart, learning is an interaction. For that reason, the tools that deliver effective skills learning must be interactive too. By understanding how people systemise information effectively, Upskilled has been able to develop online programs that make study natural, rewarding, and fun.
Upskilled Pty Ltd is a Registered Training Organization (RTO 40374)
