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Diploma of Marketing and Communication BSB52415

Study Method
Online
Institution
Upskilled
Recognition
Nationally Recognised Training
Start Date
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Course overview

Learn to achieve business goals by evaluating and catering to the consumer behaviour of your target market. Our Diploma of Marketing and Communication (BSB51215) equips individuals with the skill set they require in developing marketing strategies, conducting market research, and communicating with a prospective market in the digital world to successfully accomplish business objectives.

This qualification is best suited to marketing professionals who have already had prior experience in their field and are looking to sharpen their professional competitive edge. Students will learn to plan and direct marketing activities, identify and evaluate market trends, develop social media strategies, and more. Once qualified, individuals can seek opportunities in managerial roles within the marketing or public relations field.
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Job outcomes

  • Marketing manager
  • Marketing officer
  • Product manager
  • Public relations manager
  • Public relations officer
  • Content strategist (assistant)
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Recognition

This is a nationally approved vocational course that is recognised throughout Australia

Study method

  • Online
    Online delivery - online course content with the exception of assessments and work placement
  • Blended
    Blended delivery - both online course content and partial face to face requirements
  • In-class
    In class delivery - predominately face to face course content conducted at a specific location

Duration study load

  • 12 months

Entry requirements

All core units in BSB42415 Certificate IV in Marketing & Communication or equivalent competencies:

  • BSBCRT401 Articulate, present and debate ideas
  • BSBMKG417 Apply marketing communication across a convergent industry
  • BSBMKG418 Develop and apply knowledge of marketing communication industry
  • BSBCMM401 Make a presentation
  • BSBMGT407 Apply digital solutions to work processes
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Pathways

  • Associate Degree of Business
  • Bachelor of Business
  • Bachelor of Digital Media and Communications
  • Bachelor of Business in Hotel Management
  • Bachelor of Business in Tourism and Hospitality Management

Course features

  • Upskilled’s fully customised online learning platform, MyUpskilled
  • Student Rewards Program
  • Student Support Services
  • Your trainer via the trainer/student messaging system
  • Webinars; both live and recorded sessions
  • Video content access via:
    • Lynda.com

Recognition of prior learning

Work experience or formal qualifications you have may count towards your course. If you have previously undertaken study at a recognised institution or have some relevant work experience, you might gain credit towards specific units in a course; shortening the time you have to study.

Assessment

  • Summative and formative assignments
  • Written reports and/or portfolio assessments
  • Scenarios and/or case studies
  • Projects
  • Written/oral questions

Subjects

Core Units
BSBMKG523
Design and develop an integrated marketing communication plan
  • This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences
BSBMKG501
Identify and evaluate marketing opportunities
  • This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations
BSBMKG502
Establish and adjust the marketing mix
  • This unit applies to individuals in marketing management roles responsible for developing the marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities have been identified
BSBMKG510
Plan e-marketing communications
  • This unit describes the performance outcomes, skills and knowledge required to research, prepare and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing in support of marketing objectives
BSBMKG514
Implement and monitor marketing activities
  • This unit describes the skills and knowledge required to apply and observe marketing plan objectives and action necessary improvements
And more!
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Payment options

Option 1 – Save 15% when paying upfront. Total course cost: $4,420

Option 2 – 24 Month Interest-free payment plan. No deposit, no interest to pay for 24 months. Get started for just $50 a week!

Option 3 – NSW Smart and Skilled – This Upskilled qualification is approved under Smart and Skilled and may attract a government fee subsidy. You must meet the individual eligibility criteria to receive subsidised training for a course on the NSW Skills List. For more information, please fill out an Enquiry Form.

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About Upskilled

Upskilled is Australia's pre-eminent provider of qualifications at certificate and diploma level. We specialise in the online delivery of nationally accredited courses in key industries, ensuring that every learning experience is an investment in career opportunity. Upskilled is proud to be synonymous with outcomes that skill the economy, support the community, and reward our graduates on both a personal and professional level.

Our approach

At the heart of Upskilled is a commitment to exploring the training opportunities made possible by the digital age. As the internet revolutionises the educational playing field, the rules of student engagement must evolve just as quickly.

Upskilled understands that instant access does not equate to instant knowledge. We understand that a new kind of student requires a new style of learning.

At its heart, learning is an interaction. For that reason, the tools that deliver effective skills learning must be interactive too. By understanding how people systemise information effectively, Upskilled has been able to develop online programs that make study natural, rewarding, and fun.

Upskilled Pty Ltd is a Registered Training Organization (RTO 40374)