Are you super-organised with an eye for detail? Do you love planning birthday and dinner parties? Do your friends come to you if they need an event organised? Then maybe you should consider a career as an event manager or planner. On a large scale, event managers can be responsible for international festivals and conferences, sports tournaments, and rock concerts. On a smaller scale, they can be responsible for weddings, charity fundraisers, and corporate team building functions.
According to Wikipedia, event managers can do everything from planning and coordinating the event to marketing and public relations. The opportunities in the field are varied and range from working for major event companies to running your own small business. Some big firms even have departments dedicated to events, especially if they have one or two major events during the year – the kind that require at least a year to plan perfectly.
Whether you want to go large or keep it small, you’ll need quality qualifications under your belt. Let’s look at some of the nationally accredited event management courses in Australia.
Certificate III in Events
This is great way to start your education in event management and get entry-level positions that will help you decide if this is really what you want to do with your life. It qualifies you to work as an assistant to events managers, no matter what the area of specialisation, be it sports or exhibitions. There are core subjects, which include developing event industry knowledge, and providing event staging support. And there are electives, which include monitoring and coordinating individual and crowd behaviour, researching, obtaining and preparing props, general knowledge of audio, set construction techniques, providing food and beverage services, hazard identification and safety and risk assessment and control, planning catering, marketing, hospitality skills, planning and managing meetings, and developing conference programs.
Diploma of Events
This allows you to work as an event coordinator, venue coordinator, conference coordinator, and exhibitions coordinator for professional event companies, sporting associations, tourism organisations, and community organisations. You will learn about customer service, risk assessment and safety control, as well as how to select event venues, how to process, monitor and coordinate event registrations, how to obtain sponsors, how to manage budgets, how to lead and manage teams, and how to coordinate marketing activities.
Bachelor of Business (Event Management)
You can register for this course right out of school, or use the diploma of events as a pathway to the degree. It qualifies you for all the jobs as the diploma (and then some), but you’ll get better entry-level salaries, especially if you have some work experience to go with it. The exact nature of the course may vary according to the university, but in general you’ll find that it includes aspects of accounting, marketing, event creation and design, live performance management, event operations, and project management. Specialisations include tourism and hospitality, sports management, and management and marketing.
Graduate Certificate in Event Management
Deepen your understanding with this postgraduate course. You’ll learn more about research in tourism & hospitality and events & sport, as well as contemporary sport and event marketing, strategic management, event coordination and logistics, business event management, sustainable event operations and management, and managing financial resources.
As a career
As your career develops you can choose to specialise or focus on certain areas, but when you’re just starting out, or if you run your own small events company, you have no choice but to become involved in every aspect of the job. So, here’s a quick list of what skills you’ll have to develop early on:
- Site evaluation and selection
- Customer service
- Budget planning and management
- Supply chain identification
- Health and safety
- Environmental and ecological management
- Risk management
- Crowd management
- Logistics (including transport)
- Sound, lighting, and video
There is no getting around it, the job is demanding, and dealing with tight deadlines and suppliers who don’t care about them can be stressful. But no two days are the same, so you’ll never be bored. And, the satisfaction of pulling off a successful event, combined with people’s obvious joy – not to mention the good money – is plenty rewarding.