Globalization, digital technologies, and the variety of important issues facing the world today make marketing a prime career choice for those seeking exciting opportunities and interesting challenges. There’s a great need for people who can create and deliver powerful messages, and a greater number of ways in which to deliver them.
Marketing is also an extremely broad industry, offering a wealth of career opportunities. Whatever your strengths, there will be an area in which your skills can be put to good use. Here are just a few of the career paths available.
To the uninitiated, advertising and marketing may be interchangeable words for the same thing. But, according to Jagran Josh, advertising is just part of the marketing process, albeit it the part most visible to the audience.
Advertising is the means by which a marketing message delivered. An advert is the culmination of all the research, planning and collaboration that goes into creating marketing campaign. It is the focal point of a marketing campaign, and the ultimate determinant of whether the marketing team has achieved its aim of communicating the desired message to the intended target audience.
Technological advancements have made it possible for a message to reach a much greater number of people than ever before, and by a wider variety of methods. It’s up to the advertisers to determine how best to harness the potential of their chosen medium.
For those hoping to pursue a career in creative art forms, advertising is one of the best ways to showcase their talents. It’s a point of access into big entertainment industries, as well as being a powerful form of creative expression in its own right, with the capacity to move people to action and bring important issues to their attention. It’s also broad industry that offers many opportunities for employment.
According to wiseGEEK, brand managers can be compared to small business owners in that they are dedicated to advancing the cause of a single brand family. Whether it is a toy company, auto dealer, or a film production studio, the brand manager seeks to establish the company as a symbol of its industry, and to ensure it’s a symbol associated with quality products and efficient services.
It’s the power and prestige of an empire that determines the length of its reach, not how much territory it covers. In a way, large corporations are the empires of modern times, and the efforts of their brand managers determine the nature and the strength of their influence.
Marketing teams depend on statistics and information to help determine industry trends and gauge the sentiments of their audience. It is an information-based industry, and researchers are the ones tasked with acquiring that information.
Technology has made it possible for researchers to acquire a much greater supply of information from a number of sources. Marketing researchers need strong analytical abilities, so as to make sense of this new wealth of data and to determine which parts of it are relevant. They also need good communication skills, so as to be able to make the implications of their findings clear to their clients.
A career in marketing research presents an opportunity to vastly expand your knowledge on various industries, which will only benefit you in the long run, whatever career path you choose to pursue. Acquiring skills and experience in research also provides access to a number of entry-level positions, and the chance to be in contact with influential people within the industry.
You can find an assortment of marketing and marketing-related courses using TafeCourses.com.au’s course search engine.
Read our Guide to TAFE courses in Australia.