Business developers have an interesting job. They are responsible for developing new features, products or services for a business. Because business development overlaps with other subsets of business, it’s important that aspirant developers study as many different business-related subjects as possible, such as marketing, sales and management. Canberra has many such business courses, if you only know where to look.
One of a business developer’s key responsibilities is to identify new business opportunities. Market research plays a role, and so does networking. Some technical knowledge about how the company produces products or manages services is also essential. The field requires a creative approach to business, not to mention problem-solving, as you can be sure that you’ll encounter no end of problems (real and hypothetical) as you try to get and keep the ball rolling.
The job also requires some fine financial balancing acts, which means cost estimates, backed up by ROI estimates, forecasts, projections and spreadsheets and presentations galore.
All of this means that you’ll need a wealth of business knowledge at your disposal; knowledge which is best acquired through business courses and degrees from the University of Canberra, for example. Postgraduate qualifications are recommended if you have your sights set on senior management or executive positions.
Business courses in Canberra
Speaking of the University of Canberra, it offers a variety of business courses, such as Bachelor of Business Administration, Master of Business (Research) and Professional Doctorate in Business Administration. Furthermore, the Canberra Graduate School of Business and Government offers postgraduate courses that can be completed through evening classes or intensive Saturday workshops.
The Canberra Institute of Technology (CIT) offers Bachelor of Business Studies which is a joint initiative by CIT and Charles Sturt University, and which includes courses on strategy and corporate governance, organisational change and global business project management. CIT also offers Certificate IV in Business Administration, Advanced Diploma in Business and Certificate III in Business Administration (Medical).
Business development isn’t only for large corporations that want to increase their market share and capture more loyal consumers. It can play a vital role in the sustained growth and development of small businesses. It helps small businesses compete on a bigger playing field and even if the owners want to keep things small and manageable, it helps keep the business fresh and innovative. If you’re going to be a small business developer in Canberra, business courses in small business management are a must.
Many of Canberra’s business courses are available online and on-campus and an increasing number of universities and TAFE institutes are starting to offer students hybrid courses, so that they benefit from the face-to-face interaction of classroom-based courses, as well as the flexibility of online courses. Bear in mind that while a business qualification is one of the primary qualifications a business developer needs, it’s always a good idea to choose an area of specialisation and stick to it. So, you can specialise in something like tourism business development, engineering business development or fitness business development.