Event management is one of those specialised areas of management that requires a diverse range of skills, such as project management, marketing and PR. No wonder then that it requires high quality management courses, diplomas and degrees from the best learning institutions in Adelaide.
Even though event management has become an important part of business, very few companies boast their own events department. Instead, they outsource their requirements to event management companies. Qualified managers can find jobs with these specialist companies or start their own events businesses. The level of qualification required depends on the role and on the company. For example, if you want to work for the biggest and best event management company in Adelaide, you’d better have more than a few courses to your name. A bachelor’s degree in event management is the minimum qualification you’re likely to get away with. Alternatively, you could have a more general management degree with an event management or project management major.
If, on the other hand, you’re going to start you own event business in Adelaide you might have enough confidence in your natural abilities to wing it with a couple of small business management and PR courses.
What does event management entail?
Event managers handle pre-event planning, preparation and organisation, they handle all the arrangements on the day of the event to ensure that everything goes smoothly and come up with solutions if it looks like things are going to go awry, and they take care of the post-event tidy up.
Depending on the size of the event, one manager can take care of all the arrangements or a manager will have to coordinate rather a large team – which is where project management courses come in.
For example, managing a conference for primary school teachers in North Adelaide will require less planning time and involve simpler logistics than managing the Soccer World Cup. Managing a product launch for one of Adelaide’s biggest independent retailers will involve less time and simpler security arrangements than managing the annual UN Climate Change Conference.
According to Wikipedia, some of the core tasks event managers are expected to undertake include:
- Devising an event concept.
- Locating appropriate venues.
- Budget planning.
- Locating and negotiating with suppliers and vendors.
- Managing logistics, such as security, health and safety, accommodation, toilet facilities and catering.
- Post-event reporting.
In addition to a slew of event management courses in Adelaide, managers must also have a variety of personal traits and characteristics that can’t be gleaned from training. For instance, event managers need to be able to make things happen; they must be proactive rather than reactive; they must be able to foresee possible problems and have back up plans and alternative scenarios to deal with these problems should they occur; they must be flexible and able to think on their feet; they must be brilliant organisers and coordinators; and they must be creative.