Marketing can loosely be defined as the process of creating need among consumers and then delivering products and services to meet the need. It’s about keeping consumers happy to part with their hard earned money and keeping business executives happy with their bottom line. With so much responsibility on their shoulders, it’s no wonder that marketing courses are in such great demand in Australia.
Marketing is part of a set of closely inter-related functions that are involved with promotions, communications, advertising, public relations and sales. This is why people who want to study marketing find themselves taking a number of crossover courses. The aim is not to overload students with work, but to ensure that they walk out with the best marketing qualifications possible.
It’s debatable whether marketing is better studied full time or part-time, i.e. while students work and study online. What is certain, however, is that Australia has many excellent marketing schools to provide students in Sydney, Melbourne, Adelaide, Perth and Canberra with the best education available.
Some of the Marketing Courses available in Australia include:
- Certificate IV in Marketing, which is an online marketing course which allows students to become marketing officers, marketing coordinators and market researchers. The certificate in marketing also paves the way for further study in Australia, such as specialised diplomas or degrees.
- Graduate Certificate in eMarketing, which provides information necessary to compete in the internet marketing arena with its courses on digital marketing (including social media), and interactive advertising for online platforms. Successful completion of the Graduate Certificate qualifies students for the Master of Marketing program.
- Diploma of Marketing, which allows students to identify appropriate target markets and their needs, and then develop creative marketing strategies using the information gleaned from the course.
- Market Leadership and Strategic Marketing from the University of Melbourne’s Graduate School of Business and Economics is an intensive short course that covers how to develop and optimise comprehensive marketing strategies and leverage marketing tools.
- An Advanced Diploma in Marketing is a great way to secure your position in this successful industry, by providing you with a comprehensive coverage of marketing operations, strategies and practices used in some of the world’s biggest companies
- Bachelor of Business (Marketing), which covers courses in target market engagement, marketing theories and how to apply these theories in practice, especially in the web and digital marketing spheres.
Marketing Associations in Australia
It’s important that students consider the quality of marketing courses, degrees and diplomas before they register with a particular college or school because their qualifications will affect their ability to join some of Australia’s prestigious marketing associations and institutes, which govern the profession. These associations include:
- The Australian Marketing Institute (AMI) which aims to help the marketing profession grow and evolve with the times, as well as provide avenues for continuous development such as courses, workshops and webinars – for internet savvy marketers. One of the Institute’s greatest achievements has been the creation of the Certified Practising Marketer (CPM) accreditation, which now serves as mark of excellence among marketing professionals.
- The Marketing Association of Australia and New Zealand, which, according to the website, focuses primarily on marketing education and training through comprehensive programs and short courses on the latest marketing trends and developments. These marketing courses are available online or at members’ business premises.
- Australian Direct Marketing Association (ADMA), which acts as an industry advocate, regulator, protector and educator for all its members. The ADMA is an affiliate of the International Federation of Direct Marketing Associations. As part of its commitment to maintaining the marketing industry’s standards and helping members adapt to the changing marketing environment in Australia, the ADMA regularly offers courses, such as Search Engine Optimisation (SEO) for Marketers, Social Media Marketing Strategy and Search Marketing Essentials.