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Diploma of Social Media Marketing 10904NAT

Monarch’s Diploma of Social Media Marketing (10118NAT) is packed with real opportunities to practice as you learn. You’ll get to develop your own social media marketing strategy, launch the strategy on your chosen social networks and measure performanc...

Study Method Online
Location Anywhere
Job Outcomes Head of digital marketing +10
Monarch Institute -  Course

Master of Business Administration (MBA) Online

The global business market is constantly adapting and evolving to the world around us, an MBA could be your step up on the career ladder. Our MBA brings together the latest theories and insights alongside the solid business principals Adelaide Business...

Study Method Online
Location Anywhere
Job Outcomes Accountant +4
The University of Adelaide -  Course

Diploma of Social Media Marketing 10904NAT

Looking to tap into the exciting world of social media? The 10904NAT – Diploma of Social Media Marketing is a qualification that can be a stepping stone to a career in the field. If you want to know how to become a social media manager or improve...

Study Method Online
Location Anywhere
Job Outcomes Social Media Manager +1
Upskilled -  Course

Certificate II in Applied Digital Technologies ICT20120

The Australian ICT industry is valued at $100 billion according to Kick start your career with IT skills that lead to a host of job opportunities or future study. This course will give you the foundational computer skills so you can...

Study Method Online
Location Anywhere
Job Outcomes Data Entry Clerk +4
LearnMe -  Course

Certificate III in Information, Digital Media and Technology (VIC ONLY) ICT30118

If you are looking to enter the information and communication technology (ICT) field this course will teach you about building websites, network administration, coding, IT applications, business skills, cloud applications, PC maintenance and networking...

Study Method In-class
Location Anywhere
Job Outcomes Software support technician +3
The Gordon Institute of TAFE -  Course

Certificate IV in Visual Arts (VIC ONLY) CUA41315

Embrace your creativity and launch your artistic career by learning from current practising artists. You will explore a variety of art mediums and techniques while you learn drawing, painting, printmaking, sculpture, jewellery making, photo digital ima...

Study Method In-class
Location Geelong Victoria
Job Outcomes Studio/craft artist +2
The Gordon Institute of TAFE -  Course
Looking for a short course?
With a huge range of short courses from Australia's leading online providers, you will be sure to find a course that's perfect for you.

What is Digital Media?

As the name suggests, digital media is a type of computer-based communication; however, unlike traditional forms of media that are based on one-way interactions (such as radio, TV and newspapers) digital media is a two-way channel that is all about quality engagement. Another unique element of digital media – and perhaps its most powerful – is that it facilitates the forming of like-minded groups and networks.

Digital Marketing in Australia

Digital media has fast become one of the world’s most powerful marketing tools, especially in Australia where 58% of the population own a smartphone; 11.2 million own a tablet, and 15 million have a Facebook account. As a result, 49% of Australia’s digital marketers now post digital content multiple times each week and 55% of B2B buyers use social media to search for information on products and vendors.

The clear majority of Australia’s digital media jobs are found in Sydney, Melbourne and Brisbane and the average work week is around 40 hours long. While pay, rates vary depending on the role and your level of experience, Social Media Managers earn an average of $56,444 P/A; Digital Campaign Managers make $80,000 P/A, and Digital Media Specialists bring home $94,131 P/A.

Digital Media Courses

Whether you are fresh out of school, looking to change careers or simply want to expand upon your current skill set, at TAFE you will find a wide range of digital media and design courses to choose from.


Certificate level programs provide a great way to learn the basics of anything from digital design and system administration to website development and most programs can be completed in 12-24 months. TAFE Certificates can lead to a variety of entry-level roles, including ICT operations support, junior digital content artist and freelance web designer.


If you’d like to advance beyond entry level roles or build upon your existing skill set, diploma level programs will get you up to speed on the latest digital media technologies and even teach you how to design and develop your own. A Diploma of Digital Media, or a Diploma of Digital Media Technologies for instance, covers almost every area of importance in the digital media landscape, including digital development techniques, and how to use software effectively to produce high- quality designs. Graduates will emerge ready to step into roles such as digital media designer, digital media specialist and website manager.

Bachelor Degree

Those aiming for true digital mastery will be well served by a bachelor level degree, such as a Bachelor of Digital Media. Here you’ll get a solid foundation of the core concepts of digital media and develop the skills to plan, produce, apply and integrate digital content effectively. Graduates will be ready to thrive in roles relating to user experience design, visual effects, digital production and digital environment design.

Career prospects in Digital Media

Considering that 97% of Australians now use the internet, 54% engage with some form of online community, and 10.7 million go online more than once every day; interactive digital media skills are set to be in high demand for years to come.

A recent study found that most marketers currently lack the skills to fully utilise digital marketing technologies and because of this, skilled and knowledgeable graduates backed by the latest training have never been needed more.

Is a Career in Digital Media Right for You?

The world of digital media is fast-paced and constantly changing, which makes it perfectly suited for computer-savvy types who love being in the thick of it. However, this career path comes with the pressure to always have fresh ideas and content.

So, are you ready to dive a little deeper into the world of digital media? If so, you’ll find a huge range of training options advertised right here. Choose a course that suits your wants, needs and schedule, sign up, and start today!

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