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Diploma of Social Media Marketing 10904NAT

Monarch’s Diploma of Social Media Marketing (10904NAT) is packed with real opportunities to practice as you learn. You’ll get to develop your own social media marketing strategy, launch the strategy on your chosen social networks and measure performanc...

Study Method Online
Location Anywhere
Job Outcomes Head of digital marketing +10
Monarch Institute -  Course

Advanced Diploma of Digital Marketing 10787NAT

This course provides individuals with solid theoretical and sound practical skills to enable them to become outstanding practitioners of digital marketing. The unique combination of practical tools and techniques provides an intensive and highly experi...

Study Method Online, Virtual
Location Sydney New South Wales
Job Outcomes User Experience Designers +7
Australian College of Business Intelligence -  Course

Master of Business Administration (MBA) Online

The global business market is constantly adapting and evolving to the world around us, an MBA could be your step up on the career ladder. Our MBA brings together the latest theories and insights alongside the solid business principals Adelaide Business...

Study Method Online
Location Anywhere
Job Outcomes Accountant +4
The University of Adelaide -  Course

Advanced Diploma of Creative Product Development CUA60420

Apply creative and conceptual skills across a range of creative arts industry contexts. This course explores high-level technical, creative and conceptual skills and how to put them into practice in the creative arts industry. Work in different environ...

Study Method In-class, Online
Location Byron Bay New South Wales +4
Job Outcomes Visual Arts and Craft Profes... +2
Business College at ih -  Course
Looking for a short course?
With a huge range of short courses from Australia's leading online providers, you will be sure to find a course that's perfect for you.

What is Digital Media?

As the name suggests, digital media is a type of computer-based communication; however, unlike traditional forms of media that are based on one-way interactions (such as radio, TV and newspapers) digital media is a two-way channel that is all about quality engagement. Another unique element of digital media – and perhaps its most powerful – is that it facilitates the forming of like-minded groups and networks.

Digital Marketing in Australia

Digital media has fast become one of the world’s most powerful marketing tools, especially in Australia where 58% of the population own a smartphone; 11.2 million own a tablet, and 15 million have a Facebook account. As a result, 49% of Australia’s digital marketers now post digital content multiple times each week and 55% of B2B buyers use social media to search for information on products and vendors.

The clear majority of Australia’s digital media jobs are found in Sydney, Melbourne and Brisbane and the average work week is around 40 hours long. While pay, rates vary depending on the role and your level of experience, Social Media Managers earn an average of $56,444 P/A; Digital Campaign Managers make $80,000 P/A, and Digital Media Specialists bring home $94,131 P/A.

Digital Media Courses

Whether you are fresh out of school, looking to change careers or simply want to expand upon your current skill set, at TAFE you will find a wide range of digital media and design courses to choose from.


Certificate level programs provide a great way to learn the basics of anything from digital design and system administration to website development and most programs can be completed in 12-24 months. TAFE Certificates can lead to a variety of entry-level roles, including ICT operations support, junior digital content artist and freelance web designer.


If you’d like to advance beyond entry level roles or build upon your existing skill set, diploma level programs will get you up to speed on the latest digital media technologies and even teach you how to design and develop your own. A Diploma of Digital Media, or a Diploma of Digital Media Technologies for instance, covers almost every area of importance in the digital media landscape, including digital development techniques, and how to use software effectively to produce high- quality designs. Graduates will emerge ready to step into roles such as digital media designer, digital media specialist and website manager.

Bachelor Degree

Those aiming for true digital mastery will be well served by a bachelor level degree, such as a Bachelor of Digital Media. Here you’ll get a solid foundation of the core concepts of digital media and develop the skills to plan, produce, apply and integrate digital content effectively. Graduates will be ready to thrive in roles relating to user experience design, visual effects, digital production and digital environment design.

Career prospects in Digital Media

Considering that 97% of Australians now use the internet, 54% engage with some form of online community, and 10.7 million go online more than once every day; interactive digital media skills are set to be in high demand for years to come.

A recent study found that most marketers currently lack the skills to fully utilise digital marketing technologies and because of this, skilled and knowledgeable graduates backed by the latest training have never been needed more.

Is a Career in Digital Media Right for You?

The world of digital media is fast-paced and constantly changing, which makes it perfectly suited for computer-savvy types who love being in the thick of it. However, this career path comes with the pressure to always have fresh ideas and content.

So, are you ready to dive a little deeper into the world of digital media? If so, you’ll find a huge range of training options advertised right here. Choose a course that suits your wants, needs and schedule, sign up, and start today!

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