What is Digital Media?
As the name suggests, digital media is a type of computer-based communication; however, unlike traditional forms of media that are based on one-way interactions (such as radio, TV and newspapers) digital media is a two-way channel that is all about quality engagement. Another unique element of digital media – and perhaps its most powerful – is that it facilitates the forming of like-minded groups and networks.
Digital Marketing in Australia
Digital media has fast become one of the world’s most powerful marketing tools, especially in Australia where 58% of the population own a smartphone; 11.2 million own a tablet, and 15 million have a Facebook account. As a result, 49% of Australia’s digital marketers now post digital content multiple times each week and 55% of B2B buyers use social media to search for information on products and vendors.
The clear majority of Australia’s digital media jobs are found in Sydney, Melbourne and Brisbane and the average work week is around 40 hours long. While pay, rates vary depending on the role and your level of experience, Social Media Managers earn an average of $56,444 P/A; Digital Campaign Managers make $80,000 P/A, and Digital Media Specialists bring home $94,131 P/A.
Digital Media Courses
Whether you are fresh out of school, looking to change careers or simply want to expand upon your current skill set, at TAFE you will find a wide range of digital media and design courses to choose from.
Certificate level programs provide a great way to learn the basics of anything from digital design and system administration to website development and most programs can be completed in 12-24 months. TAFE Certificates can lead to a variety of entry-level roles, including ICT operations support, junior digital content artist and freelance web designer.
If you’d like to advance beyond entry level roles or build upon your existing skill set, diploma level programs will get you up to speed on the latest digital media technologies and even teach you how to design and develop your own. A Diploma of Digital Media, or a Diploma of Digital Media Technologies for instance, covers almost every area of importance in the digital media landscape, including digital development techniques, and how to use software effectively to produce high- quality designs. Graduates will emerge ready to step into roles such as digital media designer, digital media specialist and website manager.
Those aiming for true digital mastery will be well served by a bachelor level degree, such as a Bachelor of Digital Media. Here you’ll get a solid foundation of the core concepts of digital media and develop the skills to plan, produce, apply and integrate digital content effectively. Graduates will be ready to thrive in roles relating to user experience design, visual effects, digital production and digital environment design.
Career prospects in Digital Media
Considering that 97% of Australians now use the internet, 54% engage with some form of online community, and 10.7 million go online more than once every day; interactive digital media skills are set to be in high demand for years to come.
A recent study found that most marketers currently lack the skills to fully utilise digital marketing technologies and because of this, skilled and knowledgeable graduates backed by the latest training have never been needed more.
Is a Career in Digital Media Right for You?
The world of digital media is fast-paced and constantly changing, which makes it perfectly suited for computer-savvy types who love being in the thick of it. However, this career path comes with the pressure to always have fresh ideas and content.
So, are you ready to dive a little deeper into the world of digital media? If so, you’ll find a huge range of training options advertised right here. Choose a course that suits your wants, needs and schedule, sign up, and start today!