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Bachelor of Applied Business (Marketing)

‘Build your dream marketing career with Australia’s most practical online degree.’ Learn the latest tools of brand development, digital strategy and campaign management. Acquire real skills in market research, content planning and digital disruption by...

Study Method Online, Virtual
Location Anywhere
Job Outcomes Marketing Manager +14
Ducere Global Business School -  Course
in partnership with

Diploma of Social Media Marketing 10118NAT

Looking to tap into the exciting world of social media? The 10904NAT – Diploma of Social Media Marketing is a qualification that can be a stepping stone to a career in the field. If you want to know how to become a social media manager or improve...

Study Method Online
Location Anywhere
Job Outcomes Social Media Manager +1
Upskilled -  Course

Certificate IV in New Small Business and Certificate IV in Marketing and Communication BSB42618,BSB42415

Build your business on solid foundations by learning to manage its operations and reach customers effectively, with Open Colleges’ Certificate IV in New Small Business and Certificate IV in Marketing and Communication. This small business and marketing...

Study Method Online
Location Anywhere
Job Outcomes Digital Marketing Assistant +4
Open Colleges -  Course

Luxury Brand Management MBA

Delivered with The University of East London, this MBA combines academic excellence with an online learning experience tailored to your passion and industry. This programme meets the surging global demand for relevant, industry-ready, luxury brand mana...

Study Method Online
Location Anywhere
Job Outcomes Brand Manager +7
Ducere Global Business School -  Course

Bachelor of Applied Business (Marketing major)

The Bachelor of Applied Business (Marketing Major) will provide you with a foundation of business and key marketing skills. The skills and knowledge available in this qualification are highly desirable in a wide range of roles in the business world. Th...

Study Method Online
Location Anywhere
Job Outcomes Administration Manager +7
La Trobe University -  Course

Diploma of Social Media Marketing 10118NAT

Monarch’s Diploma of Social Media Marketing (10118NAT) is packed with real opportunities to practice as you learn. You’ll get to develop your own social media marketing strategy, launch the strategy on your chosen social networks and measure performanc...

Study Method Online
Location Anywhere
Job Outcomes Head of digital marketing +10
Monarch Institute -  Course

Certificate IV in Marketing and Communication

Reckon marketing might be for you, but don’t want to go to uni yet? Need practical basic marketing skills – not a library worth of theory taking up space in your head? The Certificate IV in Marketing and Communication BSB42415 is for you. It’s bu...

Study Method Online
Location Anywhere
Job Outcomes Marketing assistant +4
Monarch Institute -  Course

Undergraduate Certificate in Hospitality Marketing CRS1400750

Enhance your career prospects with an online Undergraduate Certificate in Hospitality Marketing designed to elevate your hospitality leadership credentials with industry-focused, transferable skills for management roles in a range of organisations and...

Study Method Online
Location Anywhere
Job Outcomes Catering Assistant +1
Le Cordon Bleu Australia -  Course

Bachelor of Advertising & Media

This course covers creative process, design, art direction and copywriting, account management, marketing, media planning and digital production with the things you’ll need to know before you enter the job market. In addition, featured elective units a...

Study Method Blended, In-class, Online
Location Melbourne Victoria +1
Job Outcomes Account Manager +9
Macleay College -  Course

Bachelor of Digital Media

Gain valuable experience in digital content strategy, content creation and project management to stake your claim on in-demand positions in the industry. A Bachelor of Digital Media from Macleay will have you exploring creative and strategic problem so...

Study Method Blended, In-class, Online
Location Melbourne Victoria +1
Job Outcomes Communications Manager +8
Macleay College -  Course

Advanced Diploma of Marketing and Communication BSB61315

Be prepared to provide leadership and strategic direction in marketing plans. Analyse, design and execute a range of technical, creative, conceptual and managerial competencies to achieve marketing objectives. ...

Study Method Online
Location Anywhere
Job Outcomes Digital Marketing Manager +8
Pacific Training Group -  Course

Bachelor of Journalism

Our Bachelor of Journalism is designed to help you master the digital journalism skills now expected by the media industry across all TV, audio, print, social and digital platforms. Get extensive hands-on practice in mobile journalism and data journali...

Study Method Blended, In-class, Online
Location Melbourne Victoria +1
Job Outcomes Digital Journalist +10
Macleay College -  Course

Diploma of Digital and Social Media Marketing

With Macleay College’s accredited Diploma of Digital and Social Media Marketing, you can turn your passion for all things digital into an exciting and dynamic career. This fully accredited 8-unit diploma empowers you to become a rising star in the digi...

Study Method Blended, In-class, Online
Location Melbourne Victoria +1
Job Outcomes Digital Communications Coord... +3
Macleay College -  Course

Diploma of Digital Media

Learn how to develop and design digital content for websites, social media platforms and blogs. Create digital photos, online videos, digital marketing campaigns, social media projects, interactive websites and mobile apps for a range of platforms....

Study Method Blended, In-class, Online
Location Melbourne Victoria +1
Job Outcomes Communications Manager +8
Macleay College -  Course

Diploma of Journalism

Our journalism courses are centred around creativity and innovation, preparing you to succeed in the dynamic fast-paced news media industry. Learn the key disciplines of investigative journalism, international journalism, television reporting, audio jo...

Study Method Blended, In-class, Online
Location Melbourne Victoria +1
Job Outcomes Digital Journalist +10
Macleay College -  Course

Growth Marketing Professional Certificate

The Australian Institute of ICT (AIICT) has launched a new course for aspiring growth marketers. Our Growth Marketing Professional course has a focus on digital marketing skills and includes valued and globally recognised certifications from the Digita...

Study Method Online
Location Anywhere
Job Outcomes Growth Marketer +2
Australian Institute of ICT -  Course

Diploma of Social Media Marketing 10904NAT

Develop the knowledge and skills required to build successful marketing, communication and implementation strategies using social media and other marketing tools. Learn how to apply your knowledge in an organisational setting or to a diverse range of b...

Study Method Online
Location Anywhere
Job Outcomes Digital Marketing Manager +6
Pacific Training Group -  Course

Diploma of Social Media Marketing 10904NAT

Created by the world’s leading social media experts, all of whom feature on the Forbes Top 50 Social Media Power Influencers list, AIM’s 10904NAT Diploma of Social Media Marketing is the only formal, nationally recognised qualification designed to help...

Study Method Online
Location Anywhere
Job Outcomes Head of Digital Marketing +3
Australian Institute of Management -  Course

Diploma of Social Media Marketing 10118NAT

The 10904NAT Diploma of Social Media Marketing is an innovative social media marketing qualification designed by experts. It provides the next generation of social media marketing managers training in strategy and the tools needed to implement social m...

Study Method Online
Location Anywhere
Job Outcomes Social Media Manager +8
Transformed -  Course
Looking for a short course?
With a huge range of short courses from Australia's leading online providers, you will be sure to find a course that's perfect for you.

What Do Marketers Do?

Marketers are experts in the art of promoting a business and its brand, which means not only drawing positive attention to their products and services but also creating and nurturing meaningful relationships with their customers.

Modern marketers are responsible for crafting a consistent brand message across a wide variety of channels that can range from radio advertisements, YouTube videos, Twitter, Facebook and Instagram posts. The emergence of content marketing has also meant that fresh, engaging content is constantly required and it’s the marketer’s job to ensure that every message is on brand and related back to what the company wants customers to see it is.

An average day for a marketer can involve meeting with clients, writing website copy and monitoring mentions on social media through to setting campaign goals, creating brand guidelines and studying the competition. Knowing what is and isn’t working is also obviously important, which can involve A/B testing, tracking engagement metrics and analysing the results.

To be a marketer, you need to be able to analyse trends and determine possible niche markets, that is, customers who aren’t currently having their needs met. It’s areas like this which can differentiate a good marketer, from an excellent one.

Marketing in Australia

There are currently just over 80,000 professional marketers working in Australia, with the majority of who have completed some form of specialised training, such as business courses, marketing degree programs and online marketing courses.

Almost all marketing roles involve working regular business hours in an office setting and the average working week is 40.1 hours long. While rates of pay vary widely depending on the position, in Australia, social media specialists make an average of $56,444 per year,  marketing officers earn approximately $88,088, and brand managers take home $76,397 yearly.

Marketing Courses

Getting the skills, knowledge and confidence you need is easy through TAFE provided courses because whether you’re looking for social media courses in Melbourne, digital marketing courses in Sydney or want to study marketing online, we can connect you with all of the best training options for you.

Certificate

Certificate courses, such as the Certificate IV in Marketing, cover everything from the basics of social media to the art of creating customer profiles and even the science behind conducting effective market research. The world of marketing is changing, and so too are the ways it’s being taught. Most marketing courses now focus on areas such as digital marketing and the use of search engines, email and direct marketing methods to communicate better with customers. These popular programs can be completed in 12-18 months and can lead to roles such as market research assistant, marketing coordinator or direct marketing officer.

Diploma

If you want to dive a little deeper into the marketing industry, a diploma in marketing is a wise choice, regardless of whether you’re new to the industry or a marketing professional looking to upgrade your skills. A Diploma of Marketing, for example, will get you up to speed on all the latest marketing tools and techniques while providing a solid foundation in the basics of marketing theory and how best to apply them today. Other areas can include a Diploma of Social Media Marketing, which is more specialised in its marketing content, focusing more on engaging with customers more directly, and across different social media platforms.

Bachelor Degree

To step into marketing positions with higher pay and more responsibility, check out the range of bachelor courses in marketing. For example, a Bachelor of Business (Marketing) will train you in valuable skills including strategic marketing, market research, communications and brand management, and can lead to roles such as digital marketing coordinator and sales manager. Bachelor degrees are highly- regarded by potential employers, and key to obtaining manager positions. The three years it takes to complete are a good investment to make if you want to develop a career that will keep progressing to higher positions.

The Future of Marketing

Few career paths are more future-proof than marketing, especially for those willing to regularly update their skills, expand their knowledge and seek out the latest trends. The hottest trend right now is mobile advertising–which grew by a staggering 50% last year–and it is expected to continue leading the industry for the foreseeable future.

The industry looks set to experience steady growth in coming years with as many as 84,100 advertisers and marketers expected to be working throughout Australia within the next three years. Most marketing jobs will continue to be in major cities, such as Melbourne, Sydney and Brisbane.

Is a Career in Marketing Right for You?

To enjoy a successful career in marketing, you need to be someone who is creative, personable, self-motivated and able to perform under high stress and tight deadlines. You must have clear communication skills, be comfortable working alone as well as part of a team and be someone who doesn’t mind trying something wild and crazy every now and then either.

Think you have the skills to turn unknown businesses into world-famous brands and keep them at the forefront of their industries? If so, you’ve come to the right place, because whether you are interested in studying content marketing in Melbourne, event marketing in Brisbane or taking a digital marketing course online, there’s plenty of marketing courses on offer.

So, what are you waiting for? To get started, simply find your course, fill out an enquiry form and get ready for a fun and exciting career where you get paid to be creative.

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