The world of business is more competitive now than ever before, which means that the role of marketers has never been more challenging or, important. If you have a flair for the persuasive word, or keen to start in an ever- changing industry which is brimming with the opportunity to succeed, then consider a marketing course to start making your way down your dream career path!
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Take your Marketing career to new heights with the skills to create multi-channel strategies and the know-how to manage end-to-end campaigns. Our Learning Coaches are industry veterans and have seen it all in action, and our 100% online and self-paced courses are designed to deliver skills that the industry demands and future leaders need. With unparalleled flexibility and a Real Outcomes Guarantee, CAL is committed to delivering more than just a piece of paper. Enquire today and discover how we can help take your Marketing career to the next level.
Marketing Courses found:
Top Result
Dual Diploma of Social Media Marketing + Certificate IV in Entrepreneurship and New Business 10904NAT, BSB40320
CAL’s Dual Diploma of Social Media Marketing + Certificate IV in Entrepreneurship and New Business is perfect for those wanting to gain essential social media skills to boost brand awareness and business growth. With a strategic combination of essentia...
Study Method Online
Location Anywhere
Job Outcomes Social Media Manager +2
Certificate IV in Entrepreneurship and New Business & Certificate IV in Marketing and Communication BSB40320, BSB40820
Get your business off to a solid start with professional skills and knowledge across strategic planning, financial management, and digital marketing. Small businesses are booming in Australia, with over 2.4 million in operation across the country. Thes...
Study Method Online
Location Anywhere
Job Outcomes Advertising Account Coordina... +18
Diploma of Social Media Marketing 10904NAT
Our nationally recognised 10904NAT Diploma of Social Media Marketing is designed to equip you with the tools to help you operate successfully in a Marketing or Business role. Learn the skills and confidence to ensure you are ready to implement Social M...
Study Method Online
Location Anywhere
Job Outcomes Content Marketing Manager +10
Double Certificate IV in Entrepreneurship and New Business + Marketing and Communication BSB40320, BSB40820
CAL’s Double Certificate IV Entrepreneurship and New Business + Marketing and Communication is perfect for those currently operating or looking to launch a small business. With a strategic combination of essential business and marketing skills, you wil...
Study Method Online
Location Anywhere
Job Outcomes Small Business Owner +2
Certificate IV in Marketing and Communication BSB40820
Become a confident communicator by learning how to apply solutions for marketing and communications situations in a variety of business contexts. You will develop a range of specialist marketing skills as well as other broad business skills that will a...
Study Method Online
Location Anywhere
Job Outcomes Advertising account coordina... +14
Advanced Diploma of Digital Marketing 10787NAT
This course provides individuals with solid theoretical and sound practical skills to enable them to become outstanding practitioners of digital marketing. The unique combination of practical tools and techniques provides an intensive and highly experi...
Study Method Online, Virtual
Location Sydney New South Wales
Job Outcomes User Experience Designers +7
Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication 10904NAT, BSB40820
CAL’s Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication is perfect for those looking to kickstart their career in digital marketing with essential social media and fundamental marketing skills. You’ll develop social...
Study Method Online
Location Anywhere
Job Outcomes Digital Marketing Coordinato... +2
Double Diploma of Social Media Marketing + Marketing and Communication 10904NAT, BSB50620
CAL’s Double Diploma of Social Media Marketing + Marketing and Communication is perfect for those looking to equip themselves with both essential social media and marketing skills. You’ll develop high-level management skills to create marketing plans a...
Study Method Online
Location Anywhere
Job Outcomes Social Media Manager +2
Certificate IV in Marketing and Communication BSB40820
Kickstart your career in marketing with the Certificate IV in Marketing and Communications. Upskill to become a confident Marketing Coordinator for your business and create limitless opportunities in your career in marketing with key transferable skill...
Study Method Online
Location Anywhere
Job Outcomes Marketing Coordinator +2
Diploma of Marketing and Communication BSB50620
CAL’s Diploma of Marketing and Communication will prepare you to manage a wide range of aspects across marketing and communications, with crucial skills in end-to-end marketing project management, public relations, social media and digital campaign pla...
Study Method Online
Location Anywhere
Job Outcomes Marketing Manager +2
Double Diploma of Marketing and Communication + Business (Business Development) BSB50620, BSB50120
CAL’s Double Diploma of Marketing Communication and Business (Business Development) will give you the skills you need to identify and capitalise on marketing opportunities and make strong strategic decisions for your business. You’ll develop skills to...
Study Method Online
Location Anywhere
Job Outcomes Marketing Manager +2
Looking for a short course?
With a huge range of short courses from Australia's leading online providers, you will be sure to find a course that's perfect for you.
Online Marketing courses also available
What Do Marketers Do?
Marketers are experts in the art of promoting a business and its brand, which means not only drawing positive attention to their products and services but also creating and nurturing meaningful relationships with their customers.
Modern marketers are responsible for crafting a consistent brand message across a wide variety of channels that can range from radio advertisements, YouTube videos, Twitter, Facebook and Instagram posts. The emergence of content marketing has also meant that fresh, engaging content is constantly required and it’s the marketer’s job to ensure that every message is on brand and related back to what the company wants customers to see it is.
An average day for a marketer can involve meeting with clients, writing website copy and monitoring mentions on social media through to setting campaign goals, creating brand guidelines and studying the competition. Knowing what is and isn’t working is also obviously important, which can involve A/B testing, tracking engagement metrics and analysing the results.
To be a marketer, you need to be able to analyse trends and determine possible niche markets, that is, customers who aren’t currently having their needs met. It’s areas like this which can differentiate a good marketer, from an excellent one.
Marketing in Australia
There are currently just over 80,000 professional marketers working in Australia, with the majority of who have completed some form of specialised training, such as business courses, marketing degree programs and online marketing courses.
Almost all marketing roles involve working regular business hours in an office setting and the average working week is 40.1 hours long. While rates of pay vary widely depending on the position, in Australia, social media specialists make an average of $56,444 per year, marketing officers earn approximately $88,088, and brand managers take home $76,397 yearly.
Marketing Courses
Getting the skills, knowledge and confidence you need is easy through TAFE provided courses because whether you’re looking for social media courses in Melbourne, digital marketing courses in Sydney or want to study marketing online, we can connect you with all of the best training options for you.
Certificate
Certificate courses, such as the Certificate IV in Marketing, cover everything from the basics of social media to the art of creating customer profiles and even the science behind conducting effective market research. The world of marketing is changing, and so too are the ways it’s being taught. Most marketing courses now focus on areas such as digital marketing and the use of search engines, email and direct marketing methods to communicate better with customers. These popular programs can be completed in 12-18 months and can lead to roles such as market research assistant, marketing coordinator or direct marketing officer.
Diploma
If you want to dive a little deeper into the marketing industry, a diploma in marketing is a wise choice, regardless of whether you’re new to the industry or a marketing professional looking to upgrade your skills. A Diploma of Marketing, for example, will get you up to speed on all the latest marketing tools and techniques while providing a solid foundation in the basics of marketing theory and how best to apply them today. Other areas can include a Diploma of Social Media Marketing, which is more specialised in its marketing content, focusing more on engaging with customers more directly, and across different social media platforms.
Bachelor Degree
To step into marketing positions with higher pay and more responsibility, check out the range of bachelor courses in marketing. For example, a Bachelor of Business (Marketing) will train you in valuable skills including strategic marketing, market research, communications and brand management, and can lead to roles such as digital marketing coordinator and sales manager. Bachelor degrees are highly- regarded by potential employers, and key to obtaining manager positions. The three years it takes to complete are a good investment to make if you want to develop a career that will keep progressing to higher positions.
The Future of Marketing
Few career paths are more future-proof than marketing, especially for those willing to regularly update their skills, expand their knowledge and seek out the latest trends. The hottest trend right now is mobile advertising–which grew by a staggering 50% last year–and it is expected to continue leading the industry for the foreseeable future.
The industry looks set to experience steady growth in coming years with as many as 84,100 advertisers and marketers expected to be working throughout Australia within the next three years. Most marketing jobs will continue to be in major cities, such as Melbourne, Sydney and Brisbane.
Is a Career in Marketing Right for You?
To enjoy a successful career in marketing, you need to be someone who is creative, personable, self-motivated and able to perform under high stress and tight deadlines. You must have clear communication skills, be comfortable working alone as well as part of a team and be someone who doesn’t mind trying something wild and crazy every now and then either.
Think you have the skills to turn unknown businesses into world-famous brands and keep them at the forefront of their industries? If so, you’ve come to the right place, because whether you are interested in studying content marketing in Melbourne, event marketing in Brisbane or taking a digital marketing course online, there’s plenty of marketing courses on offer.
So, what are you waiting for? To get started, simply find your course, fill out an enquiry form and get ready for a fun and exciting career where you get paid to be creative.
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