- This is a fee-for-service course, government funding is not available. Payment plans are available
- Only Australian Citizens and Residents can apply for this course. Limited visa holders can be accepted pending a VEVO check. We are not CRICOS registered and cannot accept Subclass 500 visa holders
Course Overview
Get your business off to a solid start with professional skills and knowledge across strategic planning, financial management, and digital marketing.
Small businesses are booming in Australia, with over 2.4 million in operation across the country. These numbers are steadily increasing as more people are choosing to tread their own path and work for themselves.
This dual qualification will provide you with a strong set of business skills that you can use to build your new business or venture. You’ll start by learning how to effectively run your business, including building relationships, financial management, and strategic and business planning.
You’ll then build on the foundations of business by learning how to effectively communicate, develop a detailed understanding of consumer behaviour, and learn how to market your business to customers and build your customer base.
You will be able to understand customers and how to conduct market research to gain more insight into people and their habits. It will also help you to analyse consumer data and apply market profiling to campaigns.
The practical design of this course means that you don’t have to wait until you graduate to start using what you learn. You can apply your learning to your business immediately.
When you complete your first module, you will receive a 12-month membership with Flying Solo, which will give you access to a range of benefits, such as access to newsletters, webinars, events, discussion forums, flying solo book and Flying Solo directory.
There are also promotional spots for the student’s small business on the Flying Solo website. A one-on-one small business coaching session is also provided with Flying Solo founder, Robert Gerrish.
Who's It For?
If you’re thinking about starting up your own small business, launching a new venture, or improving your existing endeavour, then this course is the right fit for you.
You’ll learn the fundamentals of small business management and will graduate with a strong set of skills that will help you understand what it takes to manage a successful business and how to maximise its potential through the marketing and communication skills you’ll learn. Equipped with these core skills and knowledge, you’ll have the confidence to forge ahead and make your business dreams a reality.
This course has been developed to target the needs of entrepreneurs and small business owners in the services and distribution services sectors; however, the key concepts addressed throughout the course have a broad application and can also be used in other sectors.
If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note – limitations do apply.
Job Outcomes
Potential career outcomes could include:
- Advertising Account Coordinator
- Analyst
- Assistant Account Manager (Advertising)
- Assistant Advertising Account Planner
- Community Relations Team Leader (Local Government)
- Copywriter
- Digital Marketing Assistant
- Digital Marketing Coordinator
- Direct Marketing Officer
- Market Research Assistant
- Marketing and Communications Coordinator
- Marketing Officer
- Media Assistant
- Media Planner
- New Business Owner or Operator
- New Venture Manager
- Promotions Assistant Manager
- Public Relations Officer
- Sales Administrator
What You'll Learn
In this dual qualification, you’ll:
-
Understand the legal and risk requirements of small business.
-
Learn how to build and maintain business relationships, and the importance of communication.
-
Learn critical skills for business success, including how to plan your business resources and finances, and get your cashflow in order.
-
Master the art of small business marketing to build awareness of your product or service, drum up new business, and increase customer loyalty.
-
Create strategies to help identify and understand your customers, analyse consumer behaviour, assess marketing opportunities, and undertake marketing activities.
-
Develop a social media strategy.
Recognition
Study Method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration Study Load
-
Self-paced – maximum of 30 months
-
Recommended hours per week: 16h
Delivery
A learning platform optimized for online study. Our courses are curated to maintain engagement across video, written content, assignments & audio.
Entry Requirements
Entry requirements may vary depending on the course. In general, you must be at least 18 years old to enrol. If you’re under 18, you’ll need permission from a parent or guardian.
Please note: This course is not available to student visa holders.
To find out more about the specific entry requirements for this course, download the course guide. If you have any questions or would like guidance on whether this course is the right fit for you, feel free to get in touch.
Recognition Of Prior Learning
We understand that you may already have many skills and areas of expertise that you have obtained in different ways and these are recognised through our Recognition of Prior Learning (RPL) process.
Our Credit Transfer & Recognition of Prior Learning Policy, available in the Key Student Information section of our website, provides more information about our RPL process. Alternatively, you can contact an Enrolment Consultant to discuss your RPL options.
Assessment
- Multiple-choice Quiz
- Projects
- Role plays
- Video
- Written assessments
Materials
Learning materials are accessed through our online platform, OpenSpace. These learning materials include:
- Learning content
- Media
- Additional resources
- Practice activities
- Self-checks
Subjects
About Open Colleges
Open Colleges puts you at the centre of everything we do. As an institution, we measure our success in the success of our students.We have more than 125 years of experience in distance education, and this has given us the time to perfect the ways we deliver education and training to people across Australia. In the last decade alone, we’ve helped more than 450,000 students reach their potential.We understand the needs of adult learners. That’s why we created OpenSpace, our world-class online learning platform that gives you complete flexibility and control to study whenever and wherever you are. OpenSpace provides you with access to learning resources, expert trainers and assessors, a superior support network and the opportunity to connect with other learners just like you.Our nationally recognised courses could help you launch, change or accelerate your career. Now is the time to make your next move. With Open Colleges, everything could happen.Open Colleges Pty Ltd is a Registered Training Organisation (RTO 90796)
