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  4. Top 10 High Income Skills of 2025 (Based on Real Data)
Updated salary and industry data – 10 Jan 2024

Top 10 High Income Skills of 2024
(Based on Real Data)


High-income skills allow you to future-proof your career, making you valuable to any employer. Our data reveals what the high-income skills of 2024 are.


Explore All Courses

The workforce is undergoing huge fluctuations. Advances in technology will change many roles and may replace others with robots. There are specific high demand skills that will help future-proof your career and make money in 2024.

We’ve compared data from 4 trusted sources – the World Economic Forum (WEF), Hays, RMIT, LinkedIn, and JobOutlook – to make an unbiased list of high-income skills that are also predicted to be skills of the future.

The top high-income skills are:


  • Product marketing
  • Digital marketing
  • Software Development Life Cycle (SDLC)
  • Business management
  • Computer networking
  • Web development
  • Management consulting
  • Retail sales
  • Graphic design / web design
  • Artificial intelligence

Skills such as critical and creative thinking, or unique problem-solving approaches, are unlikely to be displaced by technology any time soon.

Human-focused skills like leadership and empathy are also going to be increasingly important – and irreplaceable by machines.

Complex skill sets such as technological skills are also rarer in the workforce, so if you hone these, you may get a competitive edge and help you make more money.

Fortunately, you can learn many of these hard and soft skills if you’re interested and dedicated. There are in-person and online courses available at a range of levels: not all of them require many years of study. Some can be even be completed alongside your current job.

1. Product marketing

Product marketing is the skill of promoting and selling products. Product marketers understand the product’s target audience and use marketing strategies and messaging to increase demand. It’s a high-income skill because:


  • It's future-proof

    It’s hard to imagine how a robot could appeal to human wants and needs. It requires an understanding of human psychology and decision-making.

  • It’s creative

    The job could involve creating iconic ad campaigns, partnering with the perfect celebrity or influencer, having conversations with potential customers. There are no right or wrong answers, just a need to stand out and be memorable.

  • It’s analytical

    You may be dividing up your target markets into different sub-groups such as consumer types or age groups and working with data to develop a different strategy for each.

Roles that incorporate product marketing skills, plus related full-time equivalent salaries and expected future growth:


Advertising, PR, and sales manager

average salary
$0,648

Strong

future growth

 

Advertising and marketing professional

average salary
$0,324

Very strong

future growth

 

Public relations professional


average salary
$0,980

Strong

future growth


Carma Levene
Head of Social So Media Group

“Product marketing is such a valuable skill for two reasons.

One, unlike some other types of marketing, it’s really tangible. If you have 100 items and you sell 50 items you have 50 left. Very easy to measure.

The second reason is that it’s not going anywhere, we’ll always buy products – so if you can make money for a client selling their inventory (and prove it – back to point one), you’ve provided value to them and you can likely use the same set of skills to sell any number of different products.”


To become a product marketing manager, we recommend studying a marketing qualification to give you the skills and knowledge to kickstart your career. If you’re unsure about committing your time and money, many marketing certificates and diplomas can help get you started with entry-level roles.


Browse Marketing Courses

2. Digital marketing

Marketing aims to get people enthusiastic about buying your product. Doing this using digital platforms such as social media, YouTube, web ads, and similar is known as digital marketing. 

It’s a high-income skill because – as with product marketing – it’s future-proof, creative, and analytical. It also involves having a solid tech skill set. You’ll need to know the ins and outs of different platforms, web analytics, email marketing, affiliate marketing, blogging, and search engine optimisation (SEO).

The WEF has identified technological proficiency as a skill set in shortage and increasing demand. Your copywriting skill will also be high: you’ll be able to write in a way that appeals to a broad audience.

Roles that incorporate digital marketing skills and their related salaries and expected future growth are similar to product marketing, with the ability to specialise in digital roles, such as social media manager, online business, or content marketing roles.


Kasia McNaught
Creative Director,
McNaught Media

“Digital marketing is the way of the future – currently over half the planet uses at least one social media platform and this is growing every year.

Whether you are trying to market a product or service-based business, being visible online is the way to get in front of people and build a successful brand. Now, more than ever, people with creative marketing and communication skills are paving the way for the future, and these skill sets are in ever-increasing high demand.”


Want to further your career by growing a digital marketing skillset but don’t know where to start? There are several courses available online, but if you want a well-structured program that provides skills, certificates and direct career opportunities, consider something like the Professional Growth Marketing Certificate.

Online only courses, with no physical classes and no long study programmes, are perfect for working professionals. Find a digital marketing course and learn everything you need to know so you can put your new knowledge into practice from the first day of class.


Browse Digital Marketing Courses

3. Business management

Business management involves taking a leadership role in project management or among people in corporate settings. It’s a skill for top earners because:


  • It’s human-centred

    You’ll know how to build relationships and help people achieve their best.

  • It involves strategic thinking and problem-solving

    You’ll understand the complexities of various industries and markets and use your knowledge to make good decisions.


Roles that incorporate business management skills and their related salaries and expected future growth are:


Corporate general manager


average salary
$0,305

Stable

future growth

 

Chief executive or managing director

average salary
$0,000

Stable

future growth

 

Cafe and restaurant manager


average salary
$0,992

Strong

future growth


Greg Mawer
Director, Accumulate

“Business management is an essential skill to future proof your career and lead to a high income.

In our office, we have a saying: ‘Good accountants record the past; great accountants influence the future.’ Using your skills to help with improving the future is vital. Whether is it creating and implementing a strategy or building a forward-looking three-way financial model, your future improving skills will put you in a great position to future proof your career as well as command a high income.”


Are you ambitious about your career? If the answer is yes, you’re unlikely to be happy where you are for much longer. But the going can be tough; taking time out for study and staying focused can be difficult.

If you’re looking to start a career in business management, we recommend a Certificate or Diploma in Business Administration.

Alternatively if you are highly experienced and looking to upskill for a senior-level manager role, the Master of Management course will help you achieve that.

Interested in finding out more? Enquire about a course today to get a callback from a course advisor about your next step.

Explore Business Administration Courses

4. Management consulting

Management consulting is all about helping organisations (from small businesses and startups to big corporations and government departments) improve their business practices. It may involve developing new processes and procedures, rethinking business strategy, and identifying untapped skills or weaknesses to address in the workforce.

Management consulting is a high-income skill for similar reasons to business management. You need great people skills. You also need to able to think strategically and solve open-ended complex problems. Many management consultants are further valued for their years of industry experience and the hard skills that result. Six-figure salaries are typical for management consultants.

Roles that incorporate management consulting skills and their related salaries and expected future growth are:


Finance manager

average salary
$0,872

Strong

future growth

 

Human resource manager

average salary
$0,128

Very strong

future growth

 

Intelligence and policy analyst

average salary
$0,962

Strong

future growth


Getting into that high-paying management job is no easy task. There are high expectations and very demanding deadlines.

What makes things worse is that many people who assume they have the skills to take on such a role end up crashing and burning — because they lack key management and leadership knowledge.

The right online management courses can help you avoid this common pitfall. Gain the skills you need to quickly break into or advance your career as a management consultant or leadership expert.

Explore Leader & Management Courses

5. Software Development Life Cycle (SDLC)

Software development involves designing, programming, and testing computer software or other digital applications. SDLC is performing those software development processes in a business context, essentially producing the best software you can as quickly as possible.

SDLC is a high-income skill because:


ICT manager

average salary
$0,832

Stable

future growth

 

Software and application programmer

average salary
$0,156

Very strong

future growth


If you want to become a software developer and focus primarily on programming, then a coding course may be more beneficial. However, if you want to understand the broader context of IT systems and how your software fits into larger systems, then an IT course may be more appropriate.

While it’s not always necessary to have a degree or certification to become a software developer, employers often prefer a relevant qualification such as a programming or IT-related short course, certificate, or diploma.

Explore IT Courses

6. Computer networking

Workplaces increasingly rely on both internet and intranet connections for basic tasks and collaboration. The COVID-19 pandemic dramatically demonstrated the importance of connectivity and the infrastructure that supports it.

Those involved with creating, maintaining, and securing these networks have much-needed skills.

These are also high-paying skills because it requires a high degree of tech-savviness and knowledge of both physical networks and cloud computing. It also requires good problem-solving skills – often, when things go wrong, it’s not clear what the cause or solution is.

Roles that incorporate computer networking skills and their related salaries and expected future growth are:


Computer network professional

average salary
$0,092

Very strong

future growth

 

ICT manager

average salary
$0,832

Stable

future growth

 

ICT security specialist

average salary
$0,464

Very strong

future growth


To start your career in computer networking, consider studying a Certificate IV in Information Technology (Networking).

This course will give you the foundational skills you need to start in an entry-level networking role, such as:

  • configuring, securing and testing networks and servers,
  • systems administration support, maintenance and troubleshooting,
  • and more.

Enrol in networking course that suits you and enquire today.

Find the Right Networking Course

7. Web development

Similar to software development, web development involves building and maintaining websites and internet applications. It’s a high-income skill for similar reasons to software development: you need to be great with technology, a quick problem-solver, creative, and cooperative.

Multimedia specialists and web developers have an average salary of $82,992, with strong future growth.


Refer to the above section for more information on salaries.

To start a career in web development, consider studying a certificate or diploma on web development.

A Certificate III or IV in Information Technology (Web development)  will provide you with a solid base of knowledge and highly regarded skills in becoming a website developer. Ideal for individuals who are changing careers, students interested in web dev, or someone who needs a formal qualification in the field. 

A Diploma of Information Technology (Web development) will provide a more advanced level of training in web development. It is typically designed for those who have some experience or training in web development and are looking to advance their skills and knowledge further.

Find Web Development Courses

8. Artificial intelligence

Artificial intelligence is playing a central role in the tech revolution we’re already beginning to witness. A big part of what makes new technologies so powerful is the ability for programs to “learn” while they’re being implemented.

For example, the “CAPTCHA” tasks some websites make you do to prove you’re not a robot is a form of machine learning: each time someone tells them that a picture is of a boat or bicycle, the program gets better at recognising boats and bikes by itself.

Given the demand for tech skills in areas like artificial intelligence, understanding how to design, teach, and implement artificial intelligence is a high-income skill. On top of this, it also involves software developers’ skills: advanced technology skills, problem-solving, and working collaboratively.

Roles that incorporate artificial intelligence skills are similar to those listed in software development.


Start a career in artificial intelligence with a course in data science and analytics. From certified data science and analytics short courses to a Masters of Data Science, there is a perfect opportunity for you to boost your employability in this field, regardless of your level of expertise.

Find Data Science & Analytics Courses

9. Graphic design / web design

While developers focus on the functionality of tech products like software and websites, designers focus on the visual experience. They make the products clear, easy to navigate, and attractive. Both graphic and web design are high-income skills because:


  • They require a lot of creativity

    You create products that are unique, striking, attractive, and useable. This involves using shapes, colours, and styles effectively and taking a thoughtful approach to aesthetics.

  • They require sound technological skills

    Web designers are likely to code, and both web and graphic designers use a suite of complex software such as Photoshop, Dreamweaver, and content management systems.

  • They are human-focused

    Like web and software developers, you will likely work in teams and for clients. On top of this, you need to be psychological astute, aware of what draws attention, and make products accessible to all users.

Roles that make use of this skill include:


Graphic designer

average salary
$0,992

Strong

future growth

 

UI designer

average salary
$0,120

Strong

future growth

 

Web designer

average salary
$0,992

Strong

future growth


While developers focus on the functionality of tech products like software and websites, designers focus on the visual experience. They make the products clear, easy to navigate, and attractive. Both graphic and web design are high-income skills because:

Explore Graphic Design Courses

10. Retail sales

Retail is a vast industry that employs around 1.3 million Australians. The available jobs are diverse, and specific skills can lead to high incomes in the sector. Like with marketing skills, your goal is to make products and services appeal to consumers – a creative, problem-solving task. Like managerial work, you need to be in tune with people and understand how to work with them to get the best outcomes.

Roles that incorporate retail sales skills and their related salaries and expected future growth are:


Technical sales representative

average salary
$0,512

Moderate

future growth

 

Retail manager

average salary
$0,880

Stable

future growth

 

Retail buyer

average salary
$0,120

Moderate

future growth


Find the Perfect Retail Course

There is a range of learnable skills that will set you up for making money sustainably throughout your career. These skills involve creative problem-solving, working well with people, leadership, and understanding human psychology.

Salary data sourced from JobOutlook.gov.au and Talent.com

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