Bachelor of Business – AI Management

This subject provides students with the fundamentals of marketing theory and practice within the global business environment.

Students will learn how to interpret the role of business marketing, and to analyse markets and market characteristics. They are introduced to and apply contemporary marketing theories and practices.

They examine the key concepts of consumer behaviour and the factors that influence consumer demand; what people buy and how businesses respond to this demand.

Furthermore, the unit explores how international businesses are developing their competitive edge as they face emerging challenges and issues in a global marketplace that is influenced by digital, social and visual media.

The unit concludes with students examining how businesses integrate ethical, sustainable and socially responsible practices within their marketing strategies.

Assessment
Quizzes, Group research presentations and Reflective journals, Case study

This subject provides students with an introduction to communications in a business environment. An essential skill of any successful professional in today’s competitive business environment is the ability to communicate: to understand and be understood, both within the organisation and externally with suppliers, customers, and a range of stakeholders.

Business organisations today are seeking well-rounded employees who can demonstrate strong communication skills across a range of mediums. Throughout this subject, students develop their ability to identify, gather, and present information in a range of oral, written, and visual contexts, using digital and non-digital channels.

There is a focus on mobile communication and its effect on contemporary business practices, with students exploring how globalisation and social media are changing business communication.

The subject concludes with students examining some of the emerging technologies that have the potential to reshape business communication in the near future.

This subject is designed to introduce students to the issues involved in undertaking business in the global marketplace.

It examines why businesses engage in international trade and business and considers the role that economics, politics, culture and ethics play in the decision to operate internationally. In addition to reviewing the arguments for and against globalisation, the unit looks at how organisations evaluate, plan, and undertake international engagement and expansion in a global context.

Particular attention is given to the appropriate means for engaging in international trade and expansion given the nature of and circumstances facing the organisation.

Students are introduced to concepts of international financing, marketing and human resource management.

Assessment
Tutorial participation, Case study, Essay, Group project

The subject provides students with an introduction and broad overview of the application of information technology (IT) to the management of information in organisations, and the role of the IT professional in developing and implementing IT-based solutions to information problems across a range of areas related to general business activities and specific functions, such as supply chain management, e-commerce, customer relationship management and security.

Consideration of the organisational framework for IT and IT professional practice will be set within the broader business context. The opportunities, problems and risks associated with IT will be examined, together with their implications for organisational strategy and operations.

Assessment
Tutorial participation, Case studies, Quizzes, Examination

This subject provides students with an introduction to business accounting, an essential component of every successful business. They consider the role of accounting within the global business context and develop an understanding of the key fundamental accounting frameworks used.

Students are introduced to the accounting cycle and acquire key accounting skills and knowledge to enable them to examine the three key financial and accounting statements for all businesses: the balance sheet, income statement, and cash flow statement. In addition, they are introduced to the principles of budgeting, cost-volume analysis, and the concepts and theories of capital investment.

Furthermore, students will investigate the concept and role of ethical and corporate governance specifically in the area of financial business management. They will also be introduced to contemporary technological developments including distributed ledger systems such as Bitchain.

Assessment
Tutorial Quizzes, Mid-trimester examination, Final examination.

Choose 1 Elective in Year 1

This subject provides students with an introduction to data analytics. In this unit, students will lay the groundwork necessary for today’s data analysis practices including data process chain, data warehousing, descriptive and predictive analyses, Business Intelligence process flow, and Data Mining.

In addition, students will build a solid foundation in various Business Intelligence frameworks, architectures, applications, tools, and management practices.

Students will further develop the essential knowledge to elaborate on the trends and implications of traditional, modern and next-generation data analytics solutions.

Through real-world case studies, students will apply critical thinking skills to develop data analytics solutions that map out business metrics, employing a data-driven approach and business intelligence tools and platforms used in international business and cybersecurity contexts.

Assessment
Quizzes, Case study, Mid-trimester Exam, Examination

This subject broadens students’ knowledge and skills relating to business research methods that could be employed to assist managers in making important business decisions.

Students are introduced to the process of business research necessary to address different types of business problems. Students gain understanding on quantitative and qualitative research methods, identify business problems, design, and apply suitable research methodology to provide relevant information for management decisions.

The subject will discuss sampling, measurement, data collection methods, collation, analysis, and reporting. Finally, the presentation of research findings will be discussed.

This subject provides students with an overview of Strategic Management in an international context.

It covers the key concepts and theories in the field and how they can be used to interpret and evaluate business situations in domestic and international settings.

The aim of the unit is to show how management strategy can help companies create and capture value.

The central objective will be to understand differences in profitability across firms in the global economy, placing special attention on the factors that explain why some firms achieve above-average performance.

The focus of the unit is on understanding the drivers of sustainable competitive advantage, in particular in a global context, and an understanding of the relationship between internal and external factors.

Assessment
Case study, Scenario analysis and report, Examination

This subject provides students with an introduction to entrepreneurship and innovation.

The subject encourages entrepreneurial behaviour through the introduction of the principles of entrepreneurship, the process of creativity and innovation through the human-centred design methodology, and the impact of this process on the success of new enterprise creation.

On completion of this unit, students will have an increased understanding of entrepreneurship, entrepreneurs and the significance of innovation in small and medium-sized enterprises (SMEs).

The associated skills and techniques acquired in this unit will provide a strong foundation for both new product/service development and the launch of an entrepreneurial or corporate new venture.

Assessment
Presentations, Interview, Participation, Presentation

This subject provides students with an introduction to organisational behaviour and change management applicable to the dynamic global business environment.

Organisational behaviour can be described as the study of human behaviour at the individual group and corporate level.

Students will gain of organisations by examining personal characteristics, drivers of behaviours, group dynamics, and the associated change management processes that organisations can use to maximise their effectiveness.

Assessment
Quizzes & Participation, Group Report and Presentation, Examination

Students must pick the 3 x Year Two AI Management electives as part of their study:

AIM202 Digital Transformation with AI

AIM207 AI for Business Process Management

AIM212 Data Visualization and AI

This subject provides students with the foundations of business strategy.

With the advent of an interdependent global marketplace, modern business engagement is complex and constantly being re-invented.

The purpose of this subject is to equip students with the ability to approach complex business problems from the cross-functional and multidimensional perspective of the CEO.

To develop and maintain a successful sustainable corporate strategy, there must first be an understanding of the links between the wider macro influences, our own industry nuances and the assets we control internally.

Starting with an understanding of the historical development of strategy, this unit will investigate the journey from the work of Sun Tsu to Mintsberg Strategic Thinking Schools through to more recent concepts of Total Quality Management, Business Process Re-engineering and onwards.

While the environment of our businesses was focused on our local domestic markets for many decades, it is now essential to be aware of the threat of global competitors.

Case analysis is used extensively to link concepts and frameworks to real-world examples. Group work engages students in the challenges of interpersonal communication, task allocation, coordination and control.

Assessment
Quiz, Essay, Case study, Group report

This subject provides students with an introduction to the development of marketing strategies for organisations operating in the international business environment.

Emphasis is placed on analysing trends in the international marketing environment, identifying business opportunities and adapting standard marketing concepts to the diverse social, cultural, political and economic situations found in international markets.

Attention is also given to the link between marketing and fulfilment mechanisms and customer service and the international economic, political, legal and cultural environmental influences on marketing planning.

Students will be required to assess the impact of media on marketing strategy and to analyse marketing opportunities in international contexts.

Assessment
Tutorial participation, Report 1&2, Group presentation

This unit provides students with an introduction to global supply chain management.

Supply chain management is the management of relationships in the network of organisations, from end customers through original suppliers, using key cross-functional business processes to create value for customers and other stakeholders.

The ability to accurately forecast demand for products and services is central to supply chain management.

The aim of this unit is to debate the fundamental processes of supply chain management – demand forecasting and inventory optimisation – in terms of demand-driven forecasting, the dynamic balancing of customer demand and systems capability.

While the unit gives an overview of supply-driven inventory management, it does not go into the details of warehousing or inventory control.

Rather, the emphasis is on a review of demand-driven forecasting and how inventory management is shaped by demand forecasting.

The overall aim is to assess a methodology that combines data, analytics and an understanding of contemporary supply chain process optimisation.

Assessment
Tutorial participation, Quizzes, Case study, Project

This subject provides students with an introduction to key leadership issues and challenges business managers face in an international environment.

Rather than concentrating on theories of leadership, the subject focuses on the development of practical leadership skills.

Particular emphasis is given to cross-cultural management, workplace diversity, managing a distributed, virtual and multicultural workforce, and culture-based tactics for international negotiations.

The subject encourages students to consider the concept of leadership through the lens of managers who are required to work in local and global environments simultaneously, examining the intersections of leadership and management and the role of multicultural competence in creating competitive advantage.

Assessment
Tutorial participation, Case Study 1, Critique, Case Study 2

Students take the 2 x Year Three level AI Managment electives as part of their study:
AIM303 Managing Human-AI Interaction
AIM308 AI Security and Ethics

An important element of success in business organisations today is the ability to undertake research-based projects.

Such projects might seek to describe an organisational environment, identify issues, or suggest solutions to an identified problem relevant to the program they have been enrolled in.

This subject builds upon students’ previous study in their program and offers an opportunity to focus on a relevant area of interest through a formal research-related project.

Students in this subject will learn about the principles of effective research and conduct a short research project on a topic of interest based upon or influenced by their areas of interest within their program.

The subject is in two parts. In the first part, students either learn about the fundamentals of organisational research or have a refresher course to ensure that all students in the unit have the same level of preparation.

They also work with the subject coordinator to develop an agreed research topic. In the second part, they conduct their major project.

During this period, they will also meet and consult regularly with the unit coordinator to discuss their project progress.

Assessment
Participation, Research Report and Presentation Part 1&2

*Please note that this capstone project is worth 20 credits.