Course Overview
Master the strategic tools, critical channels, and advanced techniques required to conceive and execute highly impactful campaigns. You will gain guaranteed, relevant experience through two real client projects and build a powerful final portfolio, all supported by unlimited 1:1 mentoring, ensuring your path to top-tier career advancement.
Job Outcomes
Potential career outcomes could include:
-
Marketer
What You'll Learn
Module 1
Introduction to Digital Marketing
Module 2
Paid and organic search marketing
Module 3
Social Media Marketing
Module 4
Display and YouTube
Module 5
EDM, content and affiliate marketing
Module 6
Digital Marketing certifications
Module 7
Researching the product, business and customer
Module 8
User Experience (UX) Design
Module 9
Build a campaign
Module 10
Developing content
Module 11
Data: Reporting, optimisation and testing
Module 12
Presentation and communication skills
Live client projects
Study Method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration Study Load
24 Weeks / 12 Months Access
Delivery
Online
Course Features
Work with real clients
Work in groups to solve Digital Marketing challenges for two real, live clients, applying your new skills and building your portfolio.
Showcase your expertise
Stand out in front of future employers with a solid collection of work you’ve produced throughout the course.
Google & Facebook certifications
Earn four world-recognised certifications from Facebook* and Google.
*Facebook Certification is optional, and additional fees apply.
Additional Information
Industry-recognised certificate
Earn an industry-relevant certificate and badge as official recognition of your new skills. Share this with potential future employers to show off your real-world experience and growing network.
Career Growth Guarantee
Put your career in safe hands with Academy Xi’s Career Growth Guarantee! You’ll get a role within 180 days of our Career Support Program, or if not, Academy Xi will provide additional courses of your choice – free of charge – until you land a role.
Graduate job-ready
Fast-track your way into the industry with the Digital UX/UI Design: Advanced Certificate course powered by Academy Xi. This intensive online program will equip you with the full spectrum of theoretical and practical skills required to be a well-rounded UX/UI Designer.
About Open Colleges
Open Colleges puts you at the centre of everything we do. As an institution, we measure our success in the success of our students.We have more than 125 years of experience in distance education, and this has given us the time to perfect the ways we deliver education and training to people across Australia. In the last decade alone, we’ve helped more than 450,000 students reach their potential.We understand the needs of adult learners. That’s why we created OpenSpace, our world-class online learning platform that gives you complete flexibility and control to study whenever and wherever you are. OpenSpace provides you with access to learning resources, expert trainers and assessors, a superior support network and the opportunity to connect with other learners just like you.Our nationally recognised courses could help you launch, change or accelerate your career. Now is the time to make your next move. With Open Colleges, everything could happen.Open Colleges Pty Ltd is a Registered Training Organisation (RTO 90796)
