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Diploma of Social Media Marketing 10118NAT

Study Method
Online
Institution
Monarch Institute
Recognition
Nationally Recognised Training
Start Date
Enrol anytime

Course overview

Monarch’s Diploma of Social Media Marketing (10118NAT) is packed with real opportunities to practice as you learn. You’ll get to develop your own social media marketing strategy, launch the strategy on your chosen social networks and measure performance. It’s perfect if you’re already working in a digital marketing role but it’s great if you’re looking to start a career in social media management.

The Diploma can help you add strings to your bow that’ll help you stand out as a general marketing professional. As businesses are establishing a social media presence for the first time, now is a great time to enter the industry or get more involved. But social media management isn’t something you can just pick up. It’s incredibly data-driven, creative and disciplined.

You’ll love how easy it is to fit your study around your current work. And your social media skills are transferrable to a whole bunch of different jobs across marketing, small business management and more. All this, with awesome in-depth feedback from expert trainers.

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Job outcomes

Potential career outcomes could include:

  • Head of digital marketing
  • Head of social media
  • Social media manager
  • Social media consultant
  • Social media strategist
  • Social media coordinator
  • Social media community manager
  • Digital marketing strategist
  • Digital marketing manager
  • Content marketing manager
  • Content strategist
Want to see more job outcomes and how your future could change?
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Recognition

Nationally
This is a nationally approved vocational course that is recognised throughout Australia

Study method

  • Online
    Online delivery - online course content with the exception of assessments and work placement
  • Blended
    Blended delivery - both online course content and partial face to face requirements
  • In-class
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • 2 years to complete

Delivery

This course is delivered completely online. It’s been developed to give you absolute flexibility – you can study anywhere and anytime it suits you. You’ll have the full support of your trainer who has loads of industry experience and is up with what’s going on in the land of social media.

Entry requirements

  • 16 years and above to enrol
  • Once we receive your enrolment, one of our friendly course consultants will call you to undertake a pre-training review to ensure the training is right for you
  • For students without an equal or higher level qualification, there is a short language, literacy and numeracy quiz you can complete online
Find out more about the entry requirements for this course
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Course features

  • Easy-to-follow course materials
  • Videos and webinars
  • Heaps of support from your course trainers (phone, email and Zoom)
  • A dedicated admin team on hand to guide you
  • Student Facebook group

Recognition of prior learning

We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment.

Assessment

  • Projects
  • Written reports
  • Demonstrations/presentations
  • Multiple-choice questions
  • Case studies

Subjects

Core Units
Module 1
Introduction to Social Media and Content Marketing
  • SMMBCM501A – Plan, implement and manage blog and content marketing
Module 2
Social Media Marketing Strategy
  • SMMMSM502A – Plan, implement and manage mainstream social media marketing strategies
  • SMMNSM503A – Plan, implement and manage niche social media marketing strategies
Module 3
Personal Branding & Social Media Conversion
  • SMMBPB504A – Establish and build a strong personal brand in social media
  • SMMEMS505A – Plan, implement and manage email marketing
Module 4
Social Media and the Marketing Mix
  • BSBMKG502 – Establish and adjust the marketing mix
  • BSBMKG507 – Interpret market trends and developments
  • BSBMKG515 – Conduct a marketing audit
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Payment options

Option 1

Payment Upfront & Save 20% – $3,350

Option 2

Payment Plan – $154.62 per week over 26 weeks

Find out more about the payment options for this course
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About Monarch Institute

Monarch Institute provides engaging and well-structured courses that are nationally recognised across Australia under the Australian Quality Training Framework (AQTF).

All courses are written by industry experts, who liaise and work closely with employers to ensure the necessary industry specific subject matter is carefully and comprehensively integrated throughout the course. It’s not just the knowledge we are focussed on in regard to your learning. We are equally focussed on the skills you need to develop in order to be successful in your chosen industry.

Monarch Institute Pty Ltd is a Registered Training Organisation (RTO code: 22530)