Course Overview
CAL’s Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication is perfect for those looking to kickstart their career in digital marketing with essential social media and fundamental marketing skills. You’ll develop social media skills to increase your online presence and organic and paid strategies, build your brand identity on social channels and drive users to your website to become paying customers.
In addition to essential social media skills, you’ll learn critical marketing skills to provide support to internal stakeholders and the wider team to deliver marketing projects, including creating communications plans, analysing consumer behaviour, developing content, and executing marketing campaigns.
Graduating with this Dual Qualification will set you up for success as a confident digital marketer with a holistic social media and marketing skillset that can be utilised across multiple industries, both client-side and agency-side.
You’ll play a crucial role in the business’s success by being able to confidently analyse market trends and consumer behaviour, turning your findings into valuable marketing reports for your stakeholders identifying risks and areas of opportunity.
Job Outcomes
Potential career outcomes could include:
- Digital Marketing Coordinator
- Social Media Manager
- Marketing Executive
Recognition
Study Method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration Study Load
- Part-time: approx 16-18 months
Full-time: approx 14 months
Entry Requirements
- Be 18 years or older at the time of registration
- Demonstrate the required level of competency in English language, literacy and numeracy skills
Subjects
About The College for Adult Learning
The College for Adult Learning is an award-winning Registered Training Organisation (RTO) delivering high-quality training, unparalleled flexibility and real career outcomes to thousands of students over the last 10 years.
We started as a team of three dedicated, senior executives from the TAFE/University sectors inspired by adult learners across Australia desperate for relevant courses, practical study options, comprehensive support, work-ready skills and real outcomes.
As passionate educators and leaders with over 30 years’ experience in vocational and higher education, we were continually frustrated with the ‘one size fits all’ training standards being offered in the Australian marketplace. Knowing the struggles that learners faced, we started with practical, outcomes-focused training solutions then created a learning model that allowed students freedom and flexibility while providing a strong support foundation.
We now provide a supportive online learning environment, 24/7 access to course content so you can go at your own pace, and unlimited opportunities to connect with experienced industry professionals for mentorship and support. CAL continues to partner with industry leaders when we develop our training solutions to ensure that our content is accurate, current and relevant to the workplaces of today with the visions of tomorrow.
We proudly specialise in delivering the skills that industry demands and future leaders need.
College for Adult Learning Pty. Ltd. as The Trustee for Golding/Sabell Trust is a Registered Training Organization (RTO 22228)
