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11426NAT

Diploma of Social Media Marketing with Artificial Intelligence

Study Method
Online
Institution
Upskilled Pty Ltd
Recognition
ASQA, Australian Qualifications Framework, Nationally Recognised Training
Start Date
Enrol anytime
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  • EOFY Special: Save 50% when you pay upfront

  • $0 Set-up Fee Payment Plan Available

  • Start for as little as $75 per week (No credit check required)

  • Nationally Recognised | 100% Online | No Exams Ever

  • Internship Opportunities Available

  • No Government Funding available for this course

  • We cannot accept students on a Student VISA (Subclass 500)

Course Overview

The 11426NAT Diploma of Social Media Marketing with AI is a nationally recognised online qualification designed for the AI-driven marketing era. Delivered by Upskilled in partnership with Social Media College, this course helps you build practical, AI-powered social media marketing skills across strategy, content creation, organic social media, paid advertising and conversion optimisation.

Social media has transformed how businesses connect with audiences, and artificial intelligence is now reshaping how marketers plan campaigns, create content, analyse performance and improve conversions. This diploma brings these skills together in a structured, practical qualification suited to career starters, business owners, freelancers and marketing professionals looking to stay ahead in a fast-changing digital landscape.

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Who's It For?

This qualification is suitable for learners who want to build or strengthen practical social media marketing skills for employment, freelance work, business growth or professional development.

  • Students / Job Seekers: Build practical skills and portfolio-ready campaign work to support your first step into marketing, social media or digital communications roles.

  • Business Owners: Learn how to plan and manage AI-supported social media marketing activity for your own business, brand or side project.

  • Media and Marketing Professionals: Refresh your skills and learn how AI can support campaign planning, content creation, paid advertising and optimisation workflows.

Job Outcomes

Potential career outcomes could include:

  • Social Media Strategist
  • Social Media Manager
  • Social Media Specialist
  • Social Media Coordinator
  • Content Marketing Manager
  • Digital Marketing Strategist
  • Marketing Communications Specialist
  • Performance Marketing Specialist
  • Brand Manager
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What You'll Learn

In this course, you will learn to:

  • Develop AI-informed social media strategies aligned to business goals

  • Create written, visual and multimedia marketing content with AI support

  • Plan and optimise organic social media activity across major platforms

  • Manage paid social media advertising campaigns using AI-enabled workflows

  • Improve conversions through landing pages, retargeting, email sequences and testing

  • Use performance data and insights to refine campaign outcomes

Recognition

Australian Skills Quality Authority
<p>Australian Qualifications Framework (AQF) logo.</p>
This course is approved by the Australian Qualifications Framework.
<p>Nationally recognised training logo.</p>
This is a nationally approved vocational course that is recognised throughout Australia

Study Method

  • Online
    Online delivery - online course content with the exception of assessments and work placement
  • Blended
    Blended delivery - both online course content and partial face to face requirements
  • In-class
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration Study Load

  • 18-24 months

  • 100% Online, Self-Paced

  • No Exams Ever

Delivery

  • 100% Online, Self-Paced

  • No Exams Ever

Entry Requirements

  • Upskilled always wants to ensure that our students are enrolled in the right course for them. Please speak with one of our Education Consultants for more details.

Find out more about the entry requirements for this course
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Course Features

Gain access to:

  • Specialist Trainers, each with over a decade of industry experience

  • Australian-based Student Support Team

  • MyUpskilled, our custom learning platform

  • Online Support Classes

  • Pre-recorded video content for flexible viewing

  • LinkedIn Learning


Career support that goes the distance

Upskilled Internships

Turn your qualification into real Australian work experience. Complete 80% of your course and apply for a 12-week internship with a top host company, delivered with Career Success Australia. Past placements include NAB, BHP, PwC, Telstra and IBM.

Your qualification is the start. Our internship program helps you turn study into real Australian work experience.

Recognition Of Prior Learning

  • You may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT) provided that you have supporting evidence of any prior education and work experience. This can either reduce your study load or shorten your course duration. Prior to enrolment, please speak with your Education Consultant for further details

  • Following enrolment, you can request further information from Student Support. A trainer will then be assigned to assess your eligibility for RPL and/or CT

Assessment

This course includes written activities, reports, portfolio work, role-play scenarios, project-based assessments and practical campaign tasks. You will apply theory to practical marketing contexts, including campaign development, AI-supported content activity and performance review.

Materials

To ensure that you’re able to seamlessly access our online learning platform and video content, you’ll need access to a modern computer with high-speed internet. You’ll also need to possess basic computing skills, and may be required to complete a Language Literacy and Numeracy skills assessment before enrolment can be confirmed.

Subjects

To satisfy the requirements of this qualification, you will need to complete the following units of competency.

NAT11426001Plan, create and optimise marketing content with AI

This unit describes the skills and knowledge required to plan, create and optimise marketing content using artificial intelligence tools. It includes aligning content to business objectives, developing content plans, creating written, visual and multimedia assets, and refining content for brand consistency and quality.

You will learn how AI can support content ideation, production, editing, workflow management and performance improvement while maintaining human oversight and strategic direction.

Tools you may work with: ChatGPT, Claude, Gamma App, HeyGen, Opus Clip, ElevenLabs, Descript

SIRXMKT006Develop a social media strategy

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It includes determining suitable social media platforms, planning appropriate use and evaluating the effectiveness of social media activity.

In this course, the unit is applied to modern social media marketing contexts, including the use of AI-supported audience insights, campaign planning and performance analysis.

Tools you may work with: ChatGPT, Claude, Gamma App

NAT11426002Plan, conduct and optimise organic social media marketing with AI

This unit describes the skills and knowledge required to plan, conduct and optimise organic social media marketing activity using artificial intelligence tools. It includes establishing an organic presence, developing platform-specific activity, managing community engagement and improving results through performance analysis.

You will explore how AI can support organic social media workflows, including content scheduling, community management, audience engagement and campaign optimisation.

Tools you may work with: ChatGPT, HeyGen, Opus Clip, Descript, ElevenLabs

NAT11426003 Plan, manage and optimise paid social media advertising with AI

This unit describes the skills and knowledge required to plan, manage and optimise paid social media advertising activity using artificial intelligence tools. It includes campaign planning, audience targeting, ad creative development, budget management, tracking and performance optimisation.

You will learn how to use AI-supported approaches to improve advertising workflows, creative testing, targeting decisions and campaign performance.

Tools you may work with: ChatGPT, AdCreative.ai, HeyGen, Descript

NAT11426004Plan, implement and manage social media conversion rate optimisation with AI

This unit describes the skills and knowledge required to plan, implement and manage conversion rate optimisation activity for social media marketing using artificial intelligence tools. It includes conversion-focused copy, landing page planning, retargeting, email sequences, testing and performance analysis.

You will learn how AI can support conversion optimisation through audience insights, testing, messaging refinement and data-informed improvement recommendations.

Tools you may work with: ChatGPT, Claude

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Payment Options

Flexible Payment Plans Available

  • You pay $75 per week*

  • Paid fortnightly or monthly

Find out more about the payment options for this course
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About Upskilled Pty Ltd

Upskilled is a leading Australian Registered Training Organisation (RTO 40374) dedicated to helping individuals and businesses achieve their career and learning goals. Specialising in nationally recognised qualifications and short courses, Upskilled delivers flexible, online training designed to equip learners with practical, workplace-ready skills.Through its innovative learning platform, MyUpskilled, and support from industry-experienced trainers, students benefit from engaging, career-focused education that aligns with the Australian Qualifications Framework (AQF). With strong partnerships across technology, business, and community sectors—including Microsoft, LinkedIn Learning and more—Upskilled ensures its courses remain industry-relevant and future-focused.Committed to accessibility, Upskilled offers competitive fees and payment plan options, making education more attainable for a wide range of learners. Recognised with awards for excellence in online learning, Upskilled continues to empower people to upskill, reskill, and stay ahead in a rapidly changing workforce.Upskilled Pty Ltd is a Registered Training Organisation (RTO 40374)

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